The $47 Problem: Why Anonymous Donors Are Your Biggest Fundraising Leak
Money arrived at your event. A relationship did not. With donor retention averaging 26.3% sector-wide, every anonymous transaction achieves 0% retention by definition — and forces your organization to pay the full acquisition cost again next cycle. This article covers why pre-event capture fails, the compounding lifetime cost of an unidentified donor, and how phone-first identity at the transaction layer closes the gap permanently.